A global content specialist, The Story Lab inspires and delivers innovative content solutions that connect with audiences and create value for clients and partners.
Integrated media & content solutions expertise with 16+years of experience championing 200+ campaigns. Authored many industry-first initiatives including the first advertiser funded program on linear television, first branded viral video, orchestrating the most talked about automobile launch through a digital content campaign (without any traditional advertising) and most recently launching India's first branded digital radio station. In the process i have also addressed some of the toughest brand marketing challenges with a clearly defined ROCI (Returns on Content Investment).
Produced more than 2000 hours of original content in TV & digital (including prime time TV shows, web series, ad films across 8 Indian languages) Key Clients - FMCG (GSK, Pepsi, Britannia, Kellogg's, Nestle & Colgate), Auto (Hero Motors, Honda Auto, Ford, Mercedes) BFSI (Citibank, ABG, IDFC), Travel (Lufthansa), Cellular (Idea, Nokia), ECommerce (Flipkart) etc.
My greatest strength is effortlessly marrying my left brain and right brain to design unique creative solutions to address a marketing challenge.
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Marshall has been associated with music legends like The Who, Jimmy Hendrix and Led Zeppelin. When Marshall was going to launch its first smartphone, The Marshall London, it was paramount that it was in the right context. So, The Story Lab helped Marshall rock the most important music festival in Norway.
