Posterscope is the world’s leading out-of-home communications agency and is a part of the Dentsu Aegis Network. Posterscope understands how out-of-home advertising integrates with other media, including mobile and digital, and pioneers trials to understand how consumers use emerging and evolving technologies. Posterscope aims to continually build understanding of the role of out-of-home advertising.
Meet the Management
With over 15 years of experience, Haresh Nayak is a well-known personality in the out-of-home advertising industry in Asia Pacific. Currently, he is the Regional Director of Posterscope Asia Pacific, and Managing Director of Posterscope Group India.
His passion for adventure and sports during his formative years has helped him stitch together a personality that thrives on winning, feeds on inclusiveness, and fosters teamwork. This has helped him professionally as well, allowing him to collaborate, and be a leader.
Fabian Cowan is President of Posterscope India, the out-of-home specialist agency of the Dentsu Aegis Network. Leading a team of close to 50 people, Fabian drives the out-of-home mandate for the agency. Over the 20+ years of his media experience, Fabian has been associated with the print media, radio, television, and has worked with brands like Samsung, Microsoft, Apple, General Motors, Nissan, Toyota, Tourism Australia, Honda, Puma, Philips, Panasonic, Levi Strauss, Hitachi, Micromax, Parle Agro, Hindustan Unilever, and more.
Fabian has been part of Posterscope for close to 6 years, and thinks beyond just the billboard. He has been pivotal in coming up with ideas that have been industry firsts in many ways.
Deepak Kumar is Vice President of Ambient OOH, the ambient media specialist division of Posterscope Group India. Leading a team of 20 ambient media experts in the company, he has hands on experience in ideating, planning and executing result-driven campaigns for their clients. Previously, he has worked with the likes of Times Group (Bennett & Coleman Co. Ltd), HT Corp, Dainik Bhaskar, Mid-Day and Tata Press Yellow Pages and has a proven track record in his 20+ years of experience in advertising sales, print media, events and activations. He has been associated with the Posterscope Group for over 2 years now and has been driving profitability for his division as well as for its clients. His in-depth understanding of a client’s brief, the target audience, the continuously evolving media landscape and trending technology helps him come up with marketing solutions that can be accounted for. Deepak has played a vital role in putting together large amounts of data, insights and intelligence in launching India’s first ever ambient media planning tool – ‘Ambit Analyser’, which is now a part of the set of proprietary planning tools of Posterscope Group. With Posterscope in clear pursuit to bring digital out-of-home in the country, Deepak has been in the forefront to explore digital media possibilities in the ambient space.
Anjum leads a team of over 40 people across India for Brandscope, the OOH specialist division of Posterscope India, focused on data, technology & infrastructure in the OOH domain.
Anjum’s diverse background is a testimony of his vast professional experience that spans over 20 years with reputed organizations like Ogilvy, Zee, Star, Times of India and Radio Mirchi. He believes in team play and carries a flair of confidence to win both, businesses and friends.
His noteworthy attainments have been in managing brands like HSBC, Barclays, Seagrams, Pepsi, Samsonite, VIP, Dabur, Coke, Switzerland Tourism and many more such well-known names.
South Asia Specialist Agency of the Year
Mumbrella Asia Awards 2015
Most Admired Agency
CEF Awards 2015
Most Admired Customer Engaging Agency in Retail Touch Points and Merchandising