Isobar is a full-service global digital agency, creatively solving critical, complex client challenges in the digital era. By conceiving, designing and building innovative experiences for the world’s largest organisations, Isobar enables brand commerce by connecting powerful brand narratives with commercial interactions. Isobar relentlessly focuses on delivering ‘Ideas without limits’, and takes pride in helping clients transform business processes, disrupt industries and find new ways to connect with customers.
Being a women-centric brand, Reebok India has one mantra for women – be #FitToFight. With 39 crimes against women reported every hour in India, Reebok wanted to ensure that every Indian acknowledges the injustice against women in the country, and that every woman knows how to protect herself, if need arises. Since launch, over 20,000 people have signed for a petition to make self defence a mandatory part of college for female students - demonstrating Reebok's commitment to driving positive social change.