Industry POV

30 Sept 2016
WATConsult Receives 12 Awards Across Various Categories Over The Last Fortnight - Rajiv Dingra
30 Sept 2016
MakeMyTrip highlights Pay at Checkout feature in new campaign - Rajiv Dingra
30 Sept 2016
Cadbury Dairy Milk’s digital OOH initiative goes viral on Friendship Day - Haresh Nayak
29 Sept 2016
Social media plays a big role for Indian shoppers: report - Shamsuddin Jasani
28 Sept 2016
Indian brands are waking up to augmented, virtual realities - Rajiv Dingra
27 Sept 2016
When Amitabh Bachchan turned 'Rapper Thakur' for Tata Sky's #FamilyJingalala - Rajiv Dingra
26 Sept 2016
How E-commerce Brands Are Gearing Up for 2016's Festive Season in India” - Harsha Joshi, Mauresh Dubhashi
26 Sept 2016
Facebook apologizes for "overstated" video metric - Gauramm Mehra
24 Sept 2016
We are Focused on Making Life Easier for Our Customers, Says Rajiv Rajgopal on Dulux’s New Ad Campaign - Mayuresh Dubhashi
22 Sept 2016
Uber India's Debut TVC Aims to Make the Uber Driver's 'Aspirational - Sanotsh Padhi
15 Sept 2016
Is media planning being Uber-ised? - Ashish Bhasin
15 Sept 2016
India Inc plans Rs 20,000 crore blast this festive season - Ashish Bhasin
14 Sept 2016
How Outdoor Industry Will Lose By Banning Ads on National Highways - Haresh Nayak
12 Sept 2016
As Indian advertising grows, so does pitching for business - Ashish Bhasin
5 Sept 2016
Pokemon Go hits Japan, Hong Kong in first Asian release; India next? - Rajiv Dingra
4 Sept 2016
The humanisation of brands: Rules of what is acceptable, what is not, are being rewritten - Rajiv Dingra
23 Aug 2016
E-commerce adex lags in H1'16 as sector sees consolidation
8 Aug 2016
Dipstick: Will GST affect the media and entertainment industry?
4 Aug 2016
Why English general entertainment is no mean feat: An analysis‬ - Ashish Bhasin
11 Jul 2016
The costly blind spot of the advertising industry: Free pitches - Santosh Padhi
7 Jul 2016
Consumer goods firms look to take a leaf out of Patanjali’s book - Amita Karwal
5 Jul 2016
Changing portrayal of women in advertising - Santosh Padhi
4 Jul 2016
How can India improve its performance at Cannes? - Ashish Bhasin
1 Jul 2016
Here’s How the Old Advertising Ideas are Still Working for Some Brands - Santosh Padhi
19 Dec 2016
“How well placed is the crime genre on television in the long run” - Sujata Dwibedy
19 Dec 2016
“#ETAwards: Ad men's mixed reactions on Modi's demonetisation drive” - Ashish Bhasin
15 Dec 2016
Will Facebook's recent metric errors lead to clients rethinking third party audits? - Vivek Bhargava
8 Dec 2016
Will demonetisation impact on advertising be short-term? - Ashish Bhasin
7 Dec 2016
GroupM, Zenith forecast double-digit ad growth in 2017 - Ashish Bhasin
1 Dec 2016
Media industry gapes at a loss of Rs 1500 crore in advertising money - Ashish Bhasin
1 Dec 2016
Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honours - Ashish Bhasin
1 Dec 2016
Demonetisation: FM radio firms seen taking a Rs40-50 crore hit - Ashish Bhasin
1 Dec 2016
2016 ad-growth rate to take a hit as spending slows - Ashish Bhasin
30 Nov 2016
Ad firms see Rs 2,000 cr business loss on demonetization - Ashish Bhasin
29 Nov 2016
Expert-speak on advertising in times of mobile-first consumers - Ashish Bhasin
29 Nov 2016
Is Print Media the Biggest Beneficiary of Demonetization? - Ashish Bhasin
29 Nov 2016
Five ways how Facebook moves your business on mobile - Ashish Bhasin
29 Nov 2016
Tapping the power of mobile to move businesses - Ashish Bhasin
28 Nov 2016
Facebook hosts 'Mobile Moves Business' event in Mumbai - Ashish Bhasin
28 Nov 2016
#OpinionsThatCount: Is BARC’s action against channels too harsh? - Ashish Bhasin
24 Nov 2016
Now TV hit by demonetisation - Ashish Bhasin
23 Nov 2016
20% of total ad-spends likely to be impacted on the back of demonetisation
22 Nov 2016
Demonetisation: TV channels may lose Rs500 crore in ad revenue - Ashish Bhasin
22 Nov 2016
Advertising expenditure, how it turned out throughout the year across industry lines - Ashish Bhasin
14 Nov 2016
Facebook introduces ads to Messenger; should you be excited? - Gautamm Mehra’s
11 Nov 2016
We Invest 10-15% of Our Quarterly Profit on INNOWAT - Rajiv Dingra, WATConsult
11 Nov 2016
Spirit of partnership: Building long-term agency-client relationship - Sahil Siddiqui
07 Nov 2016
Will the launch of Amazon Prime disrupt the OTT sector? - Rajiv Dingra
07 Nov 2016
Brands take a different route to cut through clutter by getting unusual brand ambassadors - Rajiv Dingra
03 Nov 2016
Music streaming apps turn to podcasts, video content to supplement revenue - Ashish Bhasin
02 Nov 2016
The after-effect of Arnab Goswami’s exit - Ashish Bhasin
1 Nov 2016
CPRP vs CPT: What's the need of the hour?- Ashish Bhasin’s
1 Nov 2016
Geo-targetting of ads on TV: Here’s how broadcasters can expand the ad pie - Ashish Bhasin’s
1 Nov 2016
The future of Doordarshan is on the block - Ashish Bhasin’s
12 Oct 2016
What makes ‘Mastiii’ India’s number one music channel? - Vimal Parthasarathy
9 Oct 2016
Festive discounts, the evolution of ecommerce and retail business in India - Narayan Devanathan
7 Oct 2016
Fiama celebrates positivity with its new campaign - Pallavi Chakravarti
7 Oct 2016
How to exploit the OOH landscape - Haresh Nayak
5 Oct 2016
War of leagues: With IPL & ISL, is India emerging as a sporting nation? - Ashish Bhasin
3 Oct 2016
How a logo change can impact a brand's identity and fortunes? - Santosh Padhi
3 Oct 2016
Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow - Ashish Bhasin