Carat India, the flagship media agency from the house of Dentsu Aegis Network (DAN), has roped in Anita Kotwani as its chief executive officer (CEO). In her new role, Kotwani will report to Kartik Iyer, president media brands and amplifi and will be responsible for the agency’s strategic progress and business growth, nationally.
Kotwani will also focus on developing and leading significant tools and capabilities within Carat to help deliver enhanced integrated solutions to clients.
Prior to this, Anita was at Mindshare India where she held the position of senior vice president, new business and client lead, The Walt Disney Business.
"In her new role, Anita will help futureproof Carat India as the agency gets ready to take on the new opportunities that the changing market dynamics has to offer,” Iyer said.
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“Anita is an industry veteran. She is known for her dedication and diligence and has worked across multiple categories including consumer durables, financial services, FMCG and other MNC brands. I wish her all the luck as she charts fresh new path for Carat India, beginning now,” added Anand Bhadkamkar, CEO, DAN India.
“Carat was the world’s first media agency to form with the belief that media has the power to transform businesses and this holds true even in today’s times. It is indeed redefining media. With DAN’s unique operating model under its single P&L structure, one can draw on the capabilities of its sister companies - including that of its dedicated OOH, Digital, Performance, Marketing Effectiveness and Creative agencies, to access world class specialisms and create bespoke teams to meet client specific needs. There is scale, specialisation and integration at the core, and with my expertise in leading client relationships and growing diversified offerings, I am super excited to lead the Carat brand for India," Kotwani said.