Fountainhead MKTG, a Dentsu Aegis Network company, is one of India’s leading experiential marketing agencies. They combine brand insights and innovation with on-ground expertise. This glorious journey began in 1995 with the vision of building brands with delightful experiences while retaining their core values of professionalism, creativity, integrity and innovation.
The company’s secret to success is its marketing intelligence across media platforms coupled with its passion for creating revolutionary experiences that put the brand at the centre of strategic thought. They create memorable experiences for brands that help them cut through the clutter.
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In November 2015, NESFAS, The Indigenous Partnership and Slow Food International organised the International Mei-Ramew gathering, the second edition of the international event Indigenous Terra Madre, which brought together indigenous peoples from around the world and presented them with a unique opportunity to network and share knowledge about food, nutrition and biocultural diversity. The festival aimed to bring together India’s largest ever international indigenous food festival, which meant that the outreach required us to be accessible to people from all over the world. It was a massive logistical challenge, with the scale of potential attendees, the required logistics and the relatively inaccessible destination, with multiple travel itineraries and preferences.
The Festival was a resounding success, and is well on its way to win multiple awards for logistical and technological prowess. The feedback to the logistics and communication was outstanding and is being considered a benchmark for future festivals.
