Dentsu Marketing Cloud

Dentsu International is one of the big 6 media & digital marketing communications group. It is the second largest in India and a dominant player in the Digital marketing domain. With an outlook to be a 100% Digital Economy Business, the group is heavily invested in Digital and Data. It’s dedicated Data Sciences Division in India has been a pioneer in developing intelligent automation products around the Digital Ecosystem. The Dentsu Marketing Cloud is an ecosystem designed to power up your marketing activities in a data-driven way. It is an ecosystem built 100% by dentsu employees for dentsu employees to deliver excellence at scale right from insights to activation, measurement and optimization. It brings together a slew of Dentsu proprietary ecosystems like the Facebook Marketing Partner (Ad-Tech) Badged DMC Product Suite, DMC Explore and other proprietary mar-tech and advanced analytics solutions such as the dentsu Pixel, the dentsu DSP and others, to help clients to plan, buy, measure, analyse and optimise campaigns and establish greater control of their data in one place.

Meet the Management

Gautam Mehra
GAUTAM MEHRA Gautam Mehra, CEO, dentsu Programmatic & Chief Data Officer, dentsu Asia Pacific

Gautam has been a veteran in the digital Advertising domain for nearly two decades. From introducing the industry to the concept of an end to end web solutions firm, with Sigel WebSolutions, to founding the full service digital agency Ultraviolet Digital Solutions, Gautam has done it all. In his former role, he headed the Social Media Business for iProspect India, India's leading Digital Performance Agency. He has been instrumental in developing the agency's relationship with Facebook and has worked on building the digital best practices for some of India's marquee brands like ICICI Bank, AegonLife and General Motors, to name a few. He is currently CEO, dentsu Programmatic & Chief Data Officer, dentsu Asia Pacific, India's Second Largest Marketing Communications Group wherein he is spearheading the data story for the Group in the region. When Gautam is not in office, he is usually hacking his own home network, doing a weekend coding project or teaching his nephew computer science.

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