Dentsu Impact, a creative arm of the DAN, was established in 2006 with a vision to expand Dentsu India's business portfolio and to focus on unexplored business potential. Using best practices from Dentsu Japan, it has emerged as the fastest growing organisation within the Dentsu India Group. Dentsu Impact is led by experts in creative, strategic planning and account management with a single-minded objective of creating impact.

Meet the Management

Amit Wadhwa
Amit Wadhwa President, Dentsu Impact

Amit Wadhwa has over 16 years of experience in advertising communications across agencies like Lowe, Mudra, JWT and Leo Burnett, besides Dentsu.

Amit started his career with Pathfinders Mumbai (market research wing of Lowe), but soon realised that he wanted to move to the more ‘action oriented’ profession of advertising. During his advertising career some of the key brands that he has worked on are Pepsi, Dew, Slice, Mirinda, Maruti Suzuki, Bacardi , Kohler, Coke Studio,, Tetra Pak, Yamaha, Max Healthcare, Antara Senior Living, Hitachi, Gatsby, Hindustan, Unicharm, General Motors and Carlsberg.

Soumitra Karnik
Soumitra KarnikChief Creative Officer, Dentsu India Group

Soumitra Karnik has over 22 years of experience in advertising communications across agencies like JWT, Lowe, Percept, Rightangle and Pace.

He is known for creating campaigns such as Youngistaan for Pepsi, Aamsutra for Slice, Yaari ki Gaadi for Hero Honda and Dil Jo Chahe Paas Laaye for Airtel to name a few. Soumitra worked on brands like PepsiCo, Nestle, Hero Honda, Sony, GSK, Congress and Airtel, Hero Honda, Nestle, Maruti Suzuki, The Oberoi Group, Joyco, Xerox and Wills Sport.

Aditya Kilpady
Aditya Kilpady NATIONAL PLANNING DIRECTOR, Dentsu Impact

Aditya has over two decades of cross-cultural experience across verticals, geographies and demographics. He has lived and worked in India, Indonesia, China, Malaysia and Singapore. Over the years, Aditya has worked over a wide portfolio of clients that include Maruti Suzuki, Tata Teleservices, NIIT, Domino’s Pizza, AVIVA, Air Asia,, Orient Electric, Truecaller, Tata Motors, Dutch Lady, Mead Johnson, Mondelez, InterContinental Hotels and ASUS.

At Dentsu Impact, he is responsible for a people-first, integrated approach to improve client’s business and overall effectiveness. He believes that great work leads to growth for clients and the agency that curates the work.

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Offices in Bangalore, Chennai, Mumbai and Kochi25+
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Featured Case Study

Our Case Studies

Maruti Suzuki Swift

The Swift is not just a ‘Limited Edition’ sports car, but an inflection point for the brand. With individualism as the key platform, it was essential to rebuild the brand promise around its performance. The challenge faced by Dentsu Impact was to build relevant and sustainable brand associations, which could carry this promise across. This challenge was addressed by reinforcing the brand’s imagery, in order to make it look sporty, edgy, performance-driven and exciting.

The campaign essentially is an analogy of a cultural truth, as sports is a community based activity, yet those on the field alone are the primary components. To reach out to a maximum number of people and promote the limited edition Maruti Suzuki Swift Glory, mall activations across Delhi, Mumbai, Chennai, Bangalore, Chandigarh, and Hyderabad were conducted. Keeping in mind the sporty and stylish vibe of the vehicle, the audiences were invited to play a game of football. Those who scored the highest number of goals won an array of Swift branded merchandise. The activations were a resounding success, generating 800+ contacts, 600+ data entries and 500+ leads.