Dentsu Impact, a creative arm of the DAN, was established in 2006 with a vision to expand Dentsu India's business portfolio and to focus on unexplored business potential. Using best practices from Dentsu Japan, it has emerged as the fastest growing organisation within the Dentsu India Group. Dentsu Impact is led by experts in creative, strategic planning and account management with a single-minded objective of creating impact.

Meet the Management

Amit Wadhwa
Amit Wadhwa President, Dentsu Impact

Amit Wadhwa has over 16 years of experience in advertising communications across agencies like Lowe, Mudra, JWT and Leo Burnett, besides Dentsu.

Amit started his career with Pathfinders Mumbai (market research wing of Lowe), but soon realised that he wanted to move to the more ‘action oriented’ profession of advertising. During his advertising career some of the key brands that he has worked on are Pepsi, Dew, Slice, Mirinda, Maruti Suzuki, Bacardi , Kohler, Coke Studio,, Tetra Pak, Yamaha, Max Healthcare, Antara Senior Living, Hitachi, Gatsby, Hindustan, Unicharm, General Motors and Carlsberg.

Anupama Ramaswamy
Anupama RamaswamyManaging Partner & National Creative Director, Dentsu Impact

Driven by a passion for advertising, Anu has over 20 years of experience and has made a formidable mark in the Indian scenario with the strength of her ideas, power of her campaigns and her sheer commitment towards work. She has struck gold at Cannes, Clio, Adfest and has won at many other shows like the New York Festivals, Abbys, Spikes and One Show. She has been a judge at the prestigious One Show and many other Indian festivals.

Currently a Managing Partner at Dentsu Impact, Delhi, she is leading teams on the prestigious account of Maruti Suzuki. She also works on Ikea, Vivo, Max Hopsitals, Unciharm, Fever, Nasha, Subway, Max Bupa, Catch Spices, Roca, etc. Prior to that she has worked in a number of agencies like Cheil India, JWT, Draft FCB, Rediffusion Y&R, Euro RSCG and Lowe. When she is not busy in office she likes to watch any type of content, relax with her family, meet up with friends or prepare a divine mutton roast.

Ajit Devraj
Ajit Devraj Managing Partner, Dentsu Impact

Ajit is an entrepreneurial problem solver and has led a career in large-scale technology-enabled business transformation, designing and implementing innovative solutions for clients across the spectrum, over the last 20 years. As a digital growth strategist, senior business technologist and trusted advisor he has been able to leverage a wide breadth of experiences across industries and geographies and distill analytical thinking into making the right strategic decisions for companies looking to extract business value from their technology investments.

Currently, he is leading the entire business for one of dentsu’s largest creative agencies. This cuts across domains of brand, channel and sub-brand strategy, creative and media strategy, campaign development, rural marketing, digital marketing, performance marketing and also delivering data-driven marketing projects such as Hyperlocal marketing, CRM, Salesforce, advocacy and loyalty program.

Passionate People
Offices in Bangalore, Chennai, Mumbai and Kochi25+
Exciting Brands

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Featured Case Study

Our Case Studies

Maruti Suzuki Swift

The Swift is not just a ‘Limited Edition’ sports car, but an inflection point for the brand. With individualism as the key platform, it was essential to rebuild the brand promise around its performance. The challenge faced by Dentsu Impact was to build relevant and sustainable brand associations, which could carry this promise across. This challenge was addressed by reinforcing the brand’s imagery, in order to make it look sporty, edgy, performance-driven and exciting.

The campaign essentially is an analogy of a cultural truth, as sports is a community based activity, yet those on the field alone are the primary components. To reach out to a maximum number of people and promote the limited edition Maruti Suzuki Swift Glory, mall activations across Delhi, Mumbai, Chennai, Bangalore, Chandigarh, and Hyderabad were conducted. Keeping in mind the sporty and stylish vibe of the vehicle, the audiences were invited to play a game of football. Those who scored the highest number of goals won an array of Swift branded merchandise. The activations were a resounding success, generating 800+ contacts, 600+ data entries and 500+ leads.