dentsu X is a media agency, offering integrated communication solutions through its three agency brands dentsuX- palette, dentsuX-cubic and dentsuX-matrix.

In a consumer demand-led world like ours, it is vital for brands to constantly attract, acquire, convert and most crucially, retain customers with new, innovative ideas.

While it is important to build equity between brands and people through fresh and exciting executions, it is more crucial to create relevant and meaningful experiences that exceed customer expectations.

We design experience to work with, rather than against, human nature.

We call this experience beyond exposure.

Meet the Management

Divya Karani
Divya KaraniChief Executive Officer

Divya has three decades of experience with Agency, Marketer and Media Marketer in South East Asia, London & Asia Pacific. Serving on the Dentsu Media & Holdings Board since 2011 and now Dentsu Advertising and Media Services Board.

Roopam Garg
Roopam GargChief Operating Officer

Roopam has worked in five regions/markets; India, MENA, China, Vietnam and London in a global role. With 24 years of experience in leadership roles, Roopam brings a holistic business and global perspective.

Takashi Koyanagi
Takashi KoyanagiChief Operating Officer

Takashi has been working with dentsu for 24 years in key roles. He has worked in dentsu X offices across the globe and was instrumental in achieving business synergy after the merger of Aegis.

Dominant Agency in India by Recma 2020#1
Agency in India
by Recma
Amongst Adweek Global 100 Fastest Growing Agencies 2019100
Amongst Adweek
Global 100 Fastest Growing Agencies
Brand Equity Agency Reckoner 2019#3
Brand Equity
Agency Reckoner
CoMvergence New Business Barometer#1
CoMvergence New Business Barometer
Offices in Bangalore, Gurugram and Mumbai3
Offices in Bangalore,
Gurugram and Mumbai
Agency Brands3

Agency Brands




Ms. Divya Karani, Chief Executive Officer, dentsu X India talks about what we do differently and the need of the hour for our industry.

Industry Acknowledgement

Featured Case Study

Our Case Studies

An Elephant too can dance

dentsu X India educated India to bring awareness, eliminate misconceptions and negative associations like “risky”, “non-liquid”, “volatile” that plagued the sector. No celebrity association, no big promises! Then how did we do it?

Using relatable common people as spokespersons. Addressing each doubt, myth in a simple, easy, anecdotal way and acknowledging the market volatility. We doubled net flows in equity mutual funds in a year. Click the below section to read the entire case study.

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