Dentsu Aegis Network Data Labs

Dentsu Aegis Network is one of the big 4 media & digital marketing communications group. It is the second largest in India and a dominant player in the Digital marketing domain. With an outlook to be a 100% Digital Economy Business, the group is heavily invested in Digital and Data. It’s dedicated Data Sciences Division in India has been a pioneer in developing intelligent automation products around the Facebook Ecosystem. Through its flagship platform – DAN Data Labs, Dentsu Aegis Network aims to make the entire shift from campaign planning to real-time optimization seamless and effective. It combines consumer behavior with creative understanding, media buying and optimization using the sophistication of data, Artificial Intelligence and Machine Learning as its backbone. It prides itself on delivering efficiencies at scale across geographies, market situations and varied briefs.

Meet the Management

Gautam Mehra
GAUTAM MEHRA Chief Data Officer & Chief Executive Officer - DAN Programmatic, DENTSU AEGIS NETWORK

Gautam has been a veteran in the digital Advertising domain for nearly two decades. From introducing the industry to the concept of an end to end web solutions firm, with Sigel WebSolutions, to founding the full service digital agency Ultraviolet Digital Solutions, Gautam has done it all. In his former role, he headed the Social Media Business for iProspect India, India's leading Digital Performance Agency. He has been instrumental in developing the agency's relationship with Facebook and has worked on building the digital best practices for some of India's marquee brands like ICICI Bank, AegonLife and General Motors, to name a few. He is currently Chief Data Officer for the Dentsu Aegis Network - South Asia, India's Second Largest Marketing Communications Group wherein he is spearheading the data story for the Group in the region. When Gautam is not in office, he is usually hacking his own home network, doing a weekend coding project or teaching his nephew computer science.

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