Change in Society

Dentsu Aegis Network India’s CSR initiatives are aligned with our Global CSR Strategy – Future Proof. Our CSR initiatives currently focus on 2 of our core responsibilities – Community and Environment.


Our Vision

Where the vulnerable are equipped, shown the pathway to progress and prosper in life. Be it through entertainment or education, we make it possible with our perseverance and skills.

DAN Disha

This year, DAN India’s focus is to educate the underprivileged and the marginalised. Keeping in line with this endeavour, DAN designed an annual campaign called ‘DAN DISHA’. The campaign is aimed at becoming the guiding light for hundreds of children across India.

Two phases of this campaign have unfolded till date – STORYTIME and One Day For Change.

STORYTIME – DAN organised a book collection drive, where story books were donated by the employees. In order to inculcate the habit of reading, volunteers visited two NGOs, and read out stories to the children.

One Day For Change - This year, the theme of ‘One Day For Change’, DAN’s Global CSR day, was also ‘Champion For Children’, which corresponded with DAN India’s Annual theme. Nearly 1,500 employees volunteered over 6,000 staff hours for the initiative, touching the lives of more than 2,500 children.


Carbon Footprint Reduction

Paper Recycling Initiative: DAN has tied up with Green O Tech, a company that recycles used paper, newspapers and magazines. The waste paper is collected in waste paper bins. Against every 300 kg of paper they receive, Green O Tech provides DAN with 240 note books .In addition, they plant 5 trees at any place designated by DAN at the end of the financial year. The notebooks received are donated by DAN to NGOs supported by us under DAN Disha.

To know more about the waste paper recycled through Green-O-Tech India and its impact on the environment, click here.

An insight into our environmental based initiatives. By recycling used paper, newspapers and magazines, DAN not only promotes a cleaner, greener environment, but also gives back to society by donating recycled notebooks to children.