Carat Media Services, the first specialist media agency in the country, is part of the Dentsu Aegis Network - the fastest growing network in India. Carat currently handles premium brands like Microsoft, General Motors, Nokia, Philips, Reebok, Adidas, Muthoot Group, MasterCard and British Airways, to name a few. Carat’s biggest strength is its team’s ability to create Integrated Communication Plans across all media types, backed by some of the finest tools in the country, including CCS, a cutting-edge, research-based consumer analytics tool.

Meet the Management

Kartik Iyer
Kartik IyerPresident Media Brands and Amplifi

Kartik has over 25 years of experience in media and advertising. After having spent over 12 years with the Lintas Group across Account Management and Media, he launched Active International, a global leader in Corporate Trade in India. He joined Carat in July 2008, as the MD for its Indian operations, and has led Carat in the country since then, managing some of India’s largest businesses like GM, Philips, Muthoot, adidas, Microsoft, MasterCard, Mattel, Total and SCA, to name a few.

Anita Kotwani
Anita KotwaniCEO

With over 2 decades of experience in the media industry, Anita has an extensive background in media management for Consumer Durables, Financial Services, FMCG and MNC brands. Her past experience involved leading the Mindshare West client leadership wherein, she successfully drove the New Business Development and VAS agenda for Mindshare India. She was further elevated to lead the growth agenda for the agency, which led the new business practice for Mindshare with additional responsibility to drive strategic leadership on The Walt Disney Business.

Anita has been recognised as a 'Woman to Watch out for' amongst the Top 50 influencers in the Media and Marketing fraternity. Additionally, she has been felicitated with a Certificate of Excellence at the Woman Leading Change Award for a woman leadership program in APAC. She has also been an esteemed Judge and Jury at various industry forums like Emvies & Goafest Media Abby Awards. She has been leading the Media Abby Awards since the last two years.


121 +
Affiliate Staff

$ 288M
Billings 2015

Carat RECMA industry
share 2015

Offices in Mumbai,Gurugram,
Bengaluru, Kochi, Chennai

Carat was founded.

Our Awards

Featured Case Study

Our Case Studies

Trailblazer Off Roads on Amazon

Chevrolet India was planning to launch the Trailblazer in the SUV category in India. Numerous hurdles were pre-empted, as the brand had low awareness in the country. A multimedia approach was planned, focusing on initiating consumer experiences while creating a niche for Chevrolet. Taking advantage of the e-commerce boom in the country, a first-ever integration with Amazon India was planned, in order to sell the Chevrolet Trailblazer. The campaign was a success, with 8 Chevrolet Trailblazers sold via Amazon India in just 5 days, while all 150 cars in the first lot were sold out within the first 45 days. The online buzz generated was phenomenal, with #Trailblazer trending organically across India during the launch. There was a hike in online traction, with a 400% increase in search volume during the launch. Apart from the online activity, the launch also saw over 176 PR generated articles.

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