Brand News appoints Dentsu India as strategic and creative partner

Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for FundsIndia - India's friendliest investment platform.

FundsIndia offers investment advice and solutions across a wide-range of products like mutual funds, stocks, corporate fixed deposits and more. It brings together cutting-edge technology and financial expertise in a powerful combination that allows customers to manage their investments and get help anytime, anywhere.

Confirming the partnership with Dentsu India, C R Chandrasekar, co-founder and CEO, FundsIndia, said, "We were looking for a partner to nurture and grow our brand promise, and help us scale our communication and go-to-market plans. Team Dentsu India impressed us with their deep consumer insights and their ability to craft simple and crisp messaging.”

He went on to add, “The team also demonstrated a strong understanding of underlying media RoI. This can be of immense help in performance-marketing for brands such as ours. We are very excited to be partnering with Dentsu India and look forward to a great association that takes FundsIndia to a category leadership position. We aim to keep delighting our customers through high-quality investment advisory and compelling platform experience.”

Simi Sabhaney, CEO, Dentsu India said, “We are absolutely delighted to partner FundsIndia in their journey to create a successful brand in the financial services industry.”

Speaking about the FundsIndia platform, Srikanth Meenakshi, co-founder and COO, FundsIndia said, “At FundsIndia, we are fundamentally changing the way Indians save and invest for their future. We built FundsIndia as an answer to traditional investing solutions that are tedious, complicated and boring. With our cutting-edge technology and financial expertise, we make investing simpler, secure and more profitable. Our customers love us for the simple and superlative user experience we deliver.”