Brand News

Dentsu's psLive Rural bags Gold at RMAI Awards


psLive Rural, the rural marketing division from the Dentsu Aegis Network, has been conferred with three awards at the 6th edition of Flame Awards, organized by RMAI (Rural Marketing Association of India). While it won a Gold for the campaign ‘Jaagte Mat Raho’ (client: Cholayil) for the soap brand - Medimix, its work for DuPont’s Coragen brought home a silver (for its Sweetness of Victory campaign) and a bronze metal (for its Kori Se Mulaqat campaign).

Dentsu Aegis Network chairman & CEO South Asia and Posterscope & psLIVE chairman - Asia Pacific Ashish Bhasin said, “It’s great to see psLive Rural perform so well. Rural marketing will become an extremely important area and psLive is expanding its network rapidly to gain leadership in a field that most agencies seem to have vacated.”

Rural Markets, psLive national head Keshav Chandorkar added, “We are proud to receive the honour that was showered on our intellectual properties in the field of rural marketing. We are thankful to our clients for believing and partnering with us. A special thanks to the Jury for believing in our work. We look forward to creating many more such campaigns in the future.”

This year, RMAI received as many as 300 entries from corporate and rural marketing agencies for the Awards. The entries were judged by a jury comprising top level executives.