Brand News

Aditya Birla Group Join Hands with Fountainhead MKTG to Reveal HelloBosstomer

The experiential marketing agency from Dentsu Aegis Network, Fountainhead MKTG, was brought on-board to conceptualise, develop, design as well as launch Aditya Birla Group’s internal portal - that drives all the employees across levels of management to submit ideas for customer centricity.

While Fountainhead's digital division bagged the mandate to entirely design and develop the portal, the launch was managed by the Bengaluru branch. The launch was held at the ITC Grand Central, Mumbai and had more than 250 guests including Business Heads, CMOs, Senior Marketing Managers and other cross-functional team members from across the Aditya Birla Group.

Roshan Dalwani, General Manager - South, Fountainhead MKTG said, “A smooth integration between the digital and events division of Fountainhead MKTG proved a win-win situation, as it resulted in producing a well-coordinated experience for the client.”

Fountainhead MKTG was appointed based on its elaboration of the technical requirements for the portal. The agency further helped the team in designing an incentive program for idea submission through virtual currency and badges, where the employees can collaborate with each other to win OneABG coins and recognition at the highest level.

Thapas Joseph, President of Fountainhead Digital (a division of Fountainhead MKTG) said, “We’re happy to be have been a part of this initiative for the Aditya Birla Group. It’s such a powerful initiative, bringing together employees across functions and businesses with the single goal of Customer Centricity. This was a delightful challenge for us, to create a technology platform that is both easy to use and dynamic, to bring together people and their ideas, at such a scale. Engaging with the Consumer Insights & Brand Development team on technology, digitally-powered employee engagement and actual events has been a delight and a great learning experience for us on what businesses need to do to be future-proof.”