Brand News

Isobar Bags Digital Duties of Oxemberg


Oxemberg, a brand from the house of Siyaram's, has appointed Isobar India, the digital agency from Dentsu Aegis Network, as its digital agency of record.

The mandate is for the full service digital business of Oxemberg and will see Isobar India handling all digital creative, social and media for the brand. For the record, it was a direct pitch.

Confirming the news, Gaurav Poddar, President & Executive Director, Siyaram Silk Mills said, "The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today's media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives."

Shamsuddin Jasani, Managing Director, Isobar India, said, "Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us."

Read our entire coverage on Isobar

For the record, Oxemberg was launched by Siyaram's as a measure of forward integration to offer an exhaustive range of garments. The brand aims to provide its customers contemporary clothing options that satisfy the demands of modern fashions and new tastes while exemplifying excellent quality and genuine value. It offers a large range of garments particularly in Formal wear, Semi formal Wear and Casual Wear with an array of structures, weaves, designs, styles and colors to choose from.