Hyperspace India, the retail division from the Dentsu Aegis Network that functions under the Posterscope umbrella, won 11 awards at the fifth edition of POPAI (Point of Purchase Advertising International). Touted to be India’s largest retail design and solutions event, the event was held in Mumbai.
Posterscope APAC managing director Haresh Nayak said, “We are glad that out of all the participants, we were the only agency to win 11 awards. This surely works as a great motivation to further eye for the best this year. Today Hyperspace is seen as a leading retail design studio that has created a remarkable presence for itself in the industry and has set a clear benchmark for the same.”
The clients for which Hyperspace won the awards include Ferrero: Kinder joy (Best Retail activation), Mattel: Fisherprice (entertainment, media and toy display), Disney: Marvel (entertainment, media and toy display), Beam Suntory: WOW FSU (alcohol, tobacco and allied products), Mattel: Hotwheels kids toyfair (entertainment, media and toy display without manpower), Mattel: hotwheels (innovation and technology), Disney (household modern trade), Mattel: Hotwheels (entertainment, media and toy), Beam Suntory: WOW Gondola (alcohol, tobacco and allied products), Mattel: Hotwheels (Best retail activation with manpower) and Beam Suntory: WOW Wall unit (alcohol, tobacco and allied products).
POPAI is a global association of Marketing-at-Retail that has been organising the prestigious OMA Awards over the last 50 years. OMA Awards recognizes the most innovative, engaging, and effective displays at retail. It brings together brand marketers, retailers, design firms, advertising agencies and the Marketing-At-Retail Industry as a whole. The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising.