Brand News

iProspect Communicate 2 bags AEGON Religare's social media account


The account will be handled from Mumbai office of the agency.

Iprospect Communicate 2, the digital performance agency from the Dentsu Aegis Network (DAN), has won the additional mandate to optimise social media platforms (SMO) for AEGON Religare.

For the record, the agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company - a joint venture between AEGON, Religare and Bennett, Coleman & Company.

Speaking on the win, Yateesh Srivastava, chief operating officer, AEGON Religare notes, "As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with social media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact."

Adds Vivek Bhargava, CEO of iProspect Communicate 2, "We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations."

iProspect Communicate 2 specializes in result-driven campaigns and comprises an established team of certified digital and social media marketers. With a purely content driven strategy, iProspect Communicate 2 aims to engage and connect with users across various social media platforms.

The account will be handled from the Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.

AEGON, an international provider of life insurance, pensions and asset management; Religare, holding company for one of India's leading diversified financial services groups and Bennett, Coleman & Company, India's largest media conglomerate, have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). This venture is dedicated to build a customer-centric business and provide a work environment that fosters excellence and innovation. This joint venture adopts a local approach with the power of global expertise.

ARLI launched its pan-India operations in July, 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. It has launched a suite of products focused on providing the customer with the means of meeting their long-term financial goals.