Brand News

iProspect India welcomes 2016 ceremoniously with over 20 industry awards


iProspect India, the digital performance agency from Dentsu Aegis Network, has made a great start in the year 2016. In 2015 the agency had closed a 300 crore billing before the financial year end and had won over 60 prestigious Industry Awards. 2016 started with 13 awards at the Indo Lanka Customer Engagement Forum that was held in Colombo last month, followed by 5 awards at IAMAI – India Digital Awards held at New Delhi and 3 Awards at DMAi Annual & Awards held at Mumbai. Vivek Bhargava, Managing Director of iProspect India, had been crowned the DMAi Knight of the Year at the DMAi Awards.

The DMA Knights program, instituted in the year 2014, assumes it name from the DMA 2012 Annual Co-chairperson Winnifred Knight. The award celebrates the unyielding contributions of Ms. Knight and others towards the progress and advancement of the marketing fraternity. The award also aims to serve as an inspiration for the current and future generations of marketers to assume responsibility and to step forward for the larger good.

Vivek Bhargava has been in news quite a number of times in 2015 for his various achievements in the Digital Marketing Industry. Vivek was crowned the Digital Marketing Professional of the Year at the Indo Lanka Customer Engagement Forum 2016 and last year he had won the Marketer of the Year award at the 5th Asian Customer Engagement forum 2015.

“Apart from over 60 prestigious industry awards we had also won 8 awards at the Global iProspect Awards. It was indeed a great achievement to be recognised as the one of the top agencies among the iProspect family across 50 plus countries. I am extremely overwhelmed after winning the DMA Knight Award and I believe this is an excellent start for our goals for 2016.” said Vivek Bhargava, on receiving the DMA Knight Award.

iProspect India won 13 awards including the Digital Marketing Agency of the Year award at the Indo Lanka Customer Engagement Forum 2016. At IAMAI, their campaigns for Shopclues won Gold award under the Best Search Marketing Campaign category and Silver award under the Best Advertising – Marketing on Mobile Category. The campaigns for Thomascook won Gold award under the Best Travel Website category. They won a Silver award for The Digital Agency of the year and Bronze awards for the Franklin Templeton campaign under the Best Search Marketing Campaign Category.

Apart from DMAi Knight Award the Agency was awarded for their Pepperfry Campaign under the Omnichannel Campaign Management & Marketing Automation category and the ThomasCook campaign under the Search Engine Optimization category at the DMAi Awards 2016.

“Our partners have realized that performance is not about lead generation or acquisition; it is about delivering performance across any business objective of a company. A lot of our partners have increased their ROI by ensuring that their Brand Communication campaigns are also measured through performance metrics. We will be focusing more on how we can provide better brand communication metrics for our clients within their Digital spends” added Mr. Bhargava.

The year 2015 also marked the re-branding of iProspect Communicate 2 to iProspect India apart from the various industry recognitions. The agency is now home to 200 employees on payroll spread across three high profile metros of the country; Mumbai, Delhi and Bangalore.